Wellness & Fitness App Development

It depends on how much of the product is content and how much is mechanics. A tracking app with wearable sync and subscriptions is a different order from a video library with a paywall. We scope after discovery and give a fixed number for a defined set of features.

Fewer than most lists suggest. A daily loop someone can complete in two minutes, progress they can see, and a reason to come back tomorrow. Everything else — social feeds, challenges, nutrition, AI plans — is worth adding only once people already return without them.

You design for the day motivation drops, not the day someone signs up. That usually means a smaller daily commitment, progress that survives a missed week, notifications that say something specific rather than "don't break your streak", and a way back in after a break that doesn't feel like starting over.

Yes — that's standard work. The part worth planning is what happens when data arrives late or twice: a watch that syncs three days after a workout can produce numbers that don't match what the user remembers doing.

Subscription for anything with ongoing content or coaching; one-off rarely works once you're paying for hosting and updates. Freemium only if the free tier is genuinely useful — a crippled free version converts worse than a trial. This is a product decision, so we raise it during discovery.

Usually both, because fitness audiences split roughly evenly and a missing platform halves the market. Cross-platform makes that affordable — one build, two stores. If budget forces one, pick by where your existing audience already is.

That's a common starting point. We look at where people drop out — usually the first week, the first missed day, or the paywall — before proposing anything. Sometimes the fix is a rebuild; more often it's the onboarding and the first seven days.